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The NOPE Button

Client: Breather

Emotion: Identity + Humor

Medium: Chrome Extension

case study

"A New Chrome Extension Will Get You Out Of Any Conversation"

Refinery 29

"Ingenious Chrome Extension Keeps Chatty Coworkers Away"

Tom's Guide

"This Chrome extension lets you blow off coworkers with class"


"NOPE for Chrome Sends You An Emergency Phone Call to Save You From Work Conversations"

Life Hacker

"This New App Will Make Your Chatty Co-Workers Vanish"


"This Chrome extension will call your phone to help you avoid annoying coworkers"

Business Insider

"There's a Button to Make Your Co-Workers Go Away"


"There’s Now a Button to Make Your Co-Workers Go Away"

NBC News

"This Chrome plugin makes office life suck less"

The Next Web

"Breather wants to save you from unwanted office distractions with the Nope button"


"There's a button for that."

Morning News (national broadcast coverage)

"You no longer win by proving your opponent wrong. You win by turning your opponent’s buzzwords against him and demonstrating his hypocrisy."


"This Chrome Extension Sends ‘The Right’ The Trigger Warnings They Need"

Huffington Post

"This Chrome extension renders the internet a safe space for the “alt-right."

A.V. Club

"Finally, an online safe space for Trump fans."

Daily Beast


Client: America

Emotion: Rage

Medium: Chrome Extension

Late Night Snap Hacks

Client: Casper

Emotion: Joy of missing out

Medium: Interactive Video Website / Snapchat

case study


Ashton Kutcher

"Shut up Ted you fucking racist!"

The Lonely Island

"This website will help you trick your Snapchat followers."


"But what if you just want to lie in bed and also lie to your friends?"

The Daily Dot

"No one needs to know you're watching Netflix in bed."

Teen Vogue

"This app tricks your Snapchat followers into thinking you’re in the club."

The Next Web

"Fool Your Snapchat Followers Into Thinking You're Partying Instead of Sleeping."


"Genius hack lets you prank your Snapchat friends."

Mashable Snapchat Story

"This Snapchat trick will change your stories forever."

Digital Spy

"Steal this genius idea for your brand right now."

Sabre Insights

"Created by famed mattress company Casper, the website generates 10 hi-def nightlife scenes at dinner parties, dance floors, and late-night drives so perfect, it'll convince your friends you're seizing the night with the best of them."


"Oh damn, this is going to be good some intra-office shenanigans."

Product Hunt

"This A.I. sends the nasty emails you wish you could write."

The Next Web

"During tests, Reginald called one recipient a 'frumpy-assed dilettante' and said it assumed the sender's 'ill advised passive aggressiveness' was coming from a 'place of self wrought inadequacy."

Daily Mail

Reginald AI

Client: ¯\_(ツ)_/¯

Emotion: Passive Aggression

Medium: Email / AI


Client: America

Emotion: WTF

Medium: Facebook Friends List / URL

"Is the election discourse so super-charged that we can’t even agree to disagree?"

USA Today

"There's a new shaming site which redirects you to a list of all your Facebook friends who have liked the Donald."

The New Yorker

"It's very interesting that people would feel strongly enough against Trump to want to weed people out of their Facebook friend groups."


"Thousands of Facebook users have publicly promised to unfriend each and every Trump supporter in their network."

Washington Post

"The unfriend button has never been more important."

Huffington Post

"This site makes it easy to judge your Facebook friends who like Trump."


"This useful website shows you which of your Facebook friends like Donald Trump."

Business Insider

"Some facts about your friends just can't be un-learned."


"FriendsWhoLikeTrump.com will make you lose your faith in humanity...or at least Facebook."


"Unfriend them all, if you feel called to do so. Or don’t. That decision is between you and your god."

NY Mag

"...doing late night conversations with Insomnobot-3000 and talking to Google Assistant on Allo about what the world is like around me."


"Probably one of the worst things about not being able to fall asleep is that it feels like you're the only one awake."


"You Can Text This Mattress Company At 3 AM When You Want To Hit Up Your Ex"

Elite Daily

"Mattress Company Will Text With You If You Can't Sleep."

CBS Morning Show (TV)

"Can’t fall asleep after binge watching Netflix late at night? Casper’s “insomnobot” will keep you company."


"Casper Is Rolling Out a Chatbot for Insomniacs."


"A Mattress Company Just Launched a Texting Service That Will Talk to You About Pizza at 4 a.m."


"Insomnobot’s single purpose is to bring you closer to a brand, and we should all expect to see a lot more bots like this."

Venture Beat

"Insomnia sucks, and while everyone has their own ways of dealing with it, sometimes you just want someone to talk to."


"Meet Insomnobot 3000, your new late-night texting buddy."

RGA Future Vision

"The chatbot will keep you entertained while you can't sleep, texting with you in a similar way that you can presently converse with Siri."

Cool Hunting

"Can’t Sleep? This Insomnia Bot Will Help You Get Through The Night."



Client: Casper

Emotion: Loneliness

Medium: Landing Page / Bot

case study


Client: ¯\_(ツ)_/¯

Emotion: Shock / Anger

Medium: Landing Page / App

"It's interesting to see technology -- in this case an iOS app -- advocating for gender equality."

Product Hunt

"This App Makes Sure You Don't Accidentally End The Gender Pay Gap."

Fast Company

"Now there's an app designed to help you visualise that pay inequality every time you ask it to calculate a tip."

BBC World Service Radio

"Want Real Pay Equality? Then it’s Time We Stopped Over-tipping Women."

Huffington Post

"A Guy Created A “Sexist Tip Calculator” That Stiffs Female Servers To Highlight The Wage Gap."


"Toothpick wants to make the pay gap impossible to ignore by confronting people with the disturbing math of economic inequality."

The Daily Dot

"The beauty of an app is how easily it can be used to spread the word. So, if you know anyone who doesn't believe the wage gap is a thing, pull out Toothpick the next time you go out to eat with them."


"New App Tells You if You’re a Sexist Tipper."

The Bold Italic

"Don't freak out—it's for a good cause."

NY Observer

"Angry? Well, that’s exactly how creator Gabriel Whaley wants you to feel, and he wants people to take action."


"Trick your iPhone-toting friends into thinking they're receiving a text."


"Gabriel Whaley has figured out that if you send an iOS 7 user an iMessage containing a GIF of the animated text-in-progress icon, it looks like you’re composing a message to them…forever."

Laughing Squid

"An iMessage prank every iPhone owner needs to know about."


"This iPhone Texting Prank Is Great and Will Drive Your Friends Freakin’ Nuts."

Bro Bible

"Earlier this week, a texting prank was floating around the web. It was simple and genius."


"Just send it to random people and watch frustration ensue."

Cult of Mac

"This iPhone prank is super easy and pretty cruel."


Infinite text in progress

Client: ¯\_(ツ)_/¯

Emotion: Anxiety / Mischief

Medium: Landing Page / GIF


Client: ¯\_(ツ)_/¯

Emotion: Tab Anxiety

Medium: Interactive Web App

"Closing a tab is the new crossing off."

Fast Company

"Annoy yourself into completing a task list with FMList."


"In using it my sister sitting next to me had a panic attack."

Product Hunt

"Dope 🚬"

Product Hunt

"The ‘Nap Simulator' is in on that absurdity in a very obvious way to cut through the noise."


"Casper's VR Nap Simulator is in on the joke."

Ad Age

"...focus on the escapism of sleep, the absurdity of dreams, and the pleasure of a life well slept..."


Nap Simulator

Client: Casper

Emotion: Nostalgia

Medium: VR